19.1% of commercial emails were blocked or filtered in the first half of 2006, according to ‘Email Blocking & Filtering Report, 1H 2006’ from ReturnPath.


19.1% of commercial emails were blocked or filtered in the first half of 2006, according to ‘Email Blocking & Filtering Report, 1H 2006’ from ReturnPath.

The ReturnPath study tracked the delivery, blocking and filtering rates for 144,000 email campaigns.

The following is the data provided by ReturnPath:

– ‘In the second half of 2005, 20.5% of commercial emails were blocked or filtered

– In the first half of 2005, 21% of commercial emails were blocked or filtered

– Domestic ISP CompuServe reported 11.8% commercial email blocking and filtering rate

– USA.net reported 13.2% commercial email blocking and filtering rate

– Excite blocked 50.7% commercial emails

– Gmail’s commercial email blocking rate was 34.3%’.

About ReturnPath

ReturnPath enables marketers build relevant relationships with their customers, generating higher email campaign response rates and achieving significant returns on investment with their email program.

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