Forrester Research has released a new research report: ‘Marketers: Keep A Keen Eye On Gen Yers’.


Forrester Research has released a new research report: ‘Marketers: Keep A Keen Eye On Gen Yers’.

The Forrester Research report summary:

“Gen Yers – 18- to 26-year-olds who came of age with broadband, cell phones, and iPods, among other things – stand apart from older generations because of their hands-on approach to the Web. Marketers trying to anticipate future consumer trends should tune in to Gen Yers.

As these do-it-yourselfers become a primary consuming audience, they will carry with them their cross-channel shopping enthusiasm, active blog usage, and reliance on the information-scouring powers of Google.” [source]

The Forrester report includes the following figure in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Marketing: Gen Yers Lead A Cross-channel Boom’.

Report Length: 5 pages

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

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Forrester Research Report: Marketers: Keep A Keen Eye On Gen Yers

 

 

 

 

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