About.com, a New York Times Company, has acquired Calorie-Count.com, a site that provides weight loss tools and nutritional information.


About.com, a New York Times Company, has acquired Calorie-Count.com, a site that provides weight loss tools and nutritional information.

Calorie-Count.com also contains social community forums and personal blogs. Calorie-Count.com reported 24 million page views from 464,108 unique visitors in August 2006, according to NYT.

Erik Fantasia and Igor Lebovic, the founders of Calorie-Count.com, will work with About.com. They will report to Marjorie Martin, General Manager, About.com Health.

Janet L. Robinson, President and CEO of The New York Times Company, said: “About.com has consistently been the second largest health channel and the fourth largest food channel on the Web,

This acquisition will further expand About.com’s leadership in these two key verticals, providing wonderful new content and functionality for our users. Additionally, Calorie-Count.com offers a significant opportunity to attract highly sought advertising in the health and nutrition categories”. [source]

The companies haven’t disclosed the financial terms of the acquisition.

About About.com

About.com is an online source for original consumer information and advice. About.com was acquired by The New York Times Company in March 2005.

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