The worldwide mobile ad spending will reach $11.35 billion by 2011, according to Informa Telecoms & Media.


The worldwide mobile ad spending will reach $11.35 billion by 2011, according to Informa Telecoms & Media.

The following is the data provided by Informa:

– ‘There will be 2.1 billion mobile subscribers worldwide by the end of 2006

– The number of mobile subscribers will reach 4 billion in 2011

– In 2007, mobile ad spend will reach $1.5 billion’.

Nick Lane, Head of the Mobile Content and Applications research division for Informa Telecoms & Media, said: “With advertising spend on the Internet increasing, while more traditional means such as TV and radio are on the decline, advertising agencies are looking for more creative and innovative ways of pushing their clients’ brand,

The mobile phone represents a direct channel to the consumer, surpassing that of the Internet, but will only achieve significant levels of success if it can be seamlessly integrated with existing advertising strategies using traditional media”. [source]

About Informa

Informa Telecoms & Media is a provider of business intelligence and strategic marketing solutions to global telecoms and media markets.

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