Forrester Research: ‘The Mainstreaming Of The Web Traveler’

Forrester Research has released a new research report: ‘The Mainstreaming Of The Web Traveler’.

Forrester Research has released a new research report: ‘The Mainstreaming Of The Web Traveler’.

The following is the data provided by Forrester:

– ‘Web travelers represent 79% of the US travel population

– 55% of web travellers buy leisure travel online

– Two in five seniors buy travel online’.

The Forrester report includes the following figure in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Travel: More Senior Bookers Buy Direct From Airlines’.

Report Length: 4 pages

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

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Forrester Research Report: The Mainstreaming Of The Web Traveler