11% of US mobile phones will be video capable in 2006. 1% of the mobile subscribers will pay for a video subscription in 2006, according to JupiterResearch.


11% of US mobile phones will be video capable in 2006. 1% of the mobile subscribers will pay for a video subscription in 2006, according to JupiterResearch.

The following is the data provided by JupiterResearch:

– ‘25% of mobile subscribers are interested in watching video on their cell phones.

– After live TV, consumers want to view full-length movies, short video clips and pre-recorded television shows on their cell phones’.

Julie Ask, Research Director at JupiterResearch, said: “This high level of interest demonstrates that there is market potential,

Service providers will need to give consumers context for watching TV on a small screen in order to convert interest into paid subscriptions. Given current consumer resistance to paying, the most plausible business model for carriers to adopt is one that combines paid and ad-supported mobile video subscriptions”. [source]

About JupiterResearch

JupiterResearch provides research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business.

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