Yahoo! has selected KowaBunga! Technologies, a subsidiary of Think Partnership, to manage the referral tracking of Yahoo! Search Marketing’s “˜Ambassador Program’.


Yahoo! has selected KowaBunga! Technologies, a subsidiary of Think Partnership, to manage the referral tracking of Yahoo! Search Marketing’s “˜Ambassador Program’.

Yahoo! markets its paid search advertising services throught the Ambassador Program.

Yahoo’s affiliate program has generated a new affiliate channel to bring new Yahoo! Search Marketing advertisers from accredited referral partners, according to Think Partnership.

“KowaBunga! has customized its My Affiliate Program (MYAP) software to accommodate this affiliate channel.

The technology has been deployed to train and accredit affiliates, track their referred sales and handle payments. Furthermore, KowaBunga! provides referral program support and pays the affiliates for Yahoo! Search Marketing.” [source]

Rachel Honoway, Vice President of Marketing for Think Partnership, said: “Yahoo! has been a thought-leader since their inception and the extension of their Ambassador Program is yet another example of their ongoing innovation.

This unique approach to affiliate marketing provides Yahoo! Search Marketing with highly qualified marketing partners within a brand-conscious channel”. [source]

Company Information

source is an interactive performance-based marketing and related Internet technologies provider. The company provides marketing solutions for both advertisers and publishers.

Yahoo! provides online products and services essential to consumers’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world.

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