ESPN.com, an online sports destination, and Quigo, a provider of targeted, pay-for-performance advertising, have announced a partnership to launch new sponsored link advertising on ESPN.com.


ESPN.com, an online sports destination, and Quigo, a provider of targeted, pay-for-performance advertising, have announced a partnership to launch new sponsored link advertising on ESPN.com.

The companies will provide an ESPN-branded version of Quigo’s AdSonar platform. The platform will enable marketers to reach sports fans with sponsored link advertising, according to Quigo.

“The sponsored link advertisements will be available on ESPN.com with multiple targeting options – including specific pages as well as topics or keywords – delivering performance marketing benefits to digital media advertisers.” [source]

John Kosner, General Manager, ESPN New Media, said: “Making advertising relevant to sports fans is extremely important to ESPN.com and our advertisers,

Quigo’s ESPN-branded approach and the technological resources they bring to the table will advance the marketing benefits that we offer advertisers, and deliver the most useful advertising to sports fans online”. [source]

Company Information

ESPN.com, a division of ESPN, is a provider of sports on the Internet. ESPN.com also works in conjunction with the Walt Disney Internet Group.

Quigo provides performance-based marketing solutions for premium-branded websites and advertisers. Quigo’s AdSonar is a network of premium-branded websites offering auction-based, pay-per-click advertising.

Post Related Link

Quigo Press Release