Forrester Research: ‘The Hidden Cost Of Web Analytics’

Forrester Research has released a new research report: ‘The Hidden Cost Of Web Analytics’.

Forrester Research has released a new research report: ‘The Hidden Cost Of Web Analytics’.

According to Forrester: “Many companies are surprised by the time and effort required to set up and run a Web analytics program. Why? Site owners don’t have much measurement experience when they take over Web analytics projects, and their interactions with vendors during the sales cycle paint an overly optimistic picture. What costs do they miss most often?” [source]

The report covers the following points:

– ‘Using checklists to remind Web team members to consider the impact of site changes on Web analytics

– Developing regression test suites to ensure that changes don’t break data collection

– Tracking actual time spent on Web analytics activities to improve future estimates’.

‘The Hidden Cost Of Web Analytics’ report price: $349.00

Report Length: 4 pages

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

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Forrester Research Report: The Hidden Cost Of Web Analytics