Accipiter Solutions, an online advertising technology provider, has acquired BidClix, an online advertising network.


Accipiter Solutions, an online advertising technology provider, has acquired BidClix, an online advertising network.

BidClix enables advertisers to place ads into highly targeted contextual channels, and sell advertising inventory to the highest bidder, according to Accipiter.

The BidClix Advertising Marketplace has 4,915 registered publishers and 13,846 registered advertisers. BidClix serves approximately 1.1 billion advertisements per month and reaches 25 million individual consumers in the U.S. and international markets, according to Accipiter.

BidClix employees will work with Accipiter for sales, business development and engineering.

Brian Handly, CEO of Accipiter, said: “This is a very exciting opportunity for Accipiter. After initially partnering with BidClix, it was clear that there was a great cultural fit as well as significant advantages in bringing both companies together and operating as a single entity.

BidClix provides the bid-for-placement system that allows publishers this type of control while still offering backfill capabilities and relationships with thousands of advertisers that our customers can immediately leverage”. [source]

Company Information

Accipiter is an an online advertising technology provider. Accipiter provides ad management, trafficking and behavioral targeting solutions for web publishers, media networks and marketers.

BidClixr is an online advertising networks. Based on a bid-for-placement model, BidClix enables advertisers to attract new prospective customers through placing their ads into highly targeted contextual channels.

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