eMarketer Report: ‘Search Marketing’

eMarketer has released a research report: ‘Search Marketing: Players and Problems’.

eMarketer has released a research report: ‘Search Marketing: Players and Problems’.

According to eMarketer: “There is no question that Google rules the search market. Back in 2004 – the year that Yahoo! bought Overture, the company that originated paid search advertising – Google garnered ‘only’ a 32.9% share of total US search ad spending.

Its slice of the pie increased by nearly 16 percentage points last year, and eMarketer projects that more than 57% of all search advertising dollars will go to Google this year.” [source]

Key questions the ‘Online Ad Targeting’ report answers include:

– ‘Why is Google so dominant among search engines (and will that continue)?

– Are more individuals searching online (and how can marketers reach them)?

– How should users’ shopping behaviors affect search marketers?

– Is click fraud as big a problem as some reports make it out to be?

– When is privacy a legitimate concern for search engines and marketers?’

‘Search Marketing’ report price: $695.00

About eMarketer

eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.

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eMarketer Report: Search Marketing: Players and Problems