eMarketer Report: ‘Online Ad Targeting’
eMarketer has released a research report: ‘Online Ad Targeting: Engaging The Audience’.
eMarketer has released a research report: ‘Online Ad Targeting: Engaging The Audience’.
eMarketer has provided the following data:
– ‘In 2006, marketers will spend $1.2 billion on behavioral targeted online advertising
– Within two years behavioral targeted spending will reach $2 billion
– In 2008, behavioral targeted online ad spend will reach $2.1 billion’.
Key questions the ‘Online Ad Targeting’ report answers include:
– ‘Which method of online ad targeting works best?
– And for what purpose?
– Will a blend of different targeting types produce the most effective results?
– How can marketers avoid privacy problems when targeting ads?
– More relevance: contextual or behavioral targeting?
– Is engagement targeting’s lack of control really worth it?’
‘Online Ad Targeting’ report price: $695.00
About eMarketer
eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.
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eMarketer Report: Online Ad Targeting: Engaging The Audience
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