comScore Study: 37 Million Internet Users Visited Online Classified Sites
37.4 million Internet users visited online classifies sites in the past one year. Online classified site visits increased by 47%, according to comScore Media Metrix.
37.4 million Internet users visited online classifies sites in the past one year. Online classified site visits increased by 47%, according to comScore Media Metrix.
The following is the data provided by comScore Media Metrix:
– ‘Total Internet population reached 173 million in July 2006, which was 167 million in July 2005
– 22% of the total Internet users visited online classified sites during the past one year
– Craigslist.org was visited by 13.8 million visitors in July 2006
– Trader Publishing Company sites attracted 10 million visitors
– AutoTrader was visited by 6 million people
– Cars.com was visited by 4 million people’.
Andrew Lipsman, Senior Analyst of comScore Networks, said: “While online classifieds are not new, it appears that Internet users are really beginning to catch on to this phenomenon,
With nearly fifty percent growth in the past year, Online Classifieds are growing at a rate that surpasses most other categories. As the category leader, Craigslist has clearly impacted the way in which new and traditional media companies approach the classifieds business”. [source]
About comScore Media Metrix
comScore Media Metrix is a division of comScore Networks. comScore is a web measurement and analysis provider. comScore has 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing.
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