Forrester Research has released a new research report: ‘Web Analytics Spending Trends 2007’.


Forrester Research has released a new research report: ‘Web Analytics Spending Trends 2007’.

According to Forrester: “We surveyed Forrester’s Web Analytics Peer Research Panel to determine how Web analytics budgets in 2007 will be different from those of 2006, and how priorities have changed since 2005.

We expect spending to continue to grow next year, although more modestly than in the past, with A/B testing seeing a bigger lift than other categories and licensed software starting to slow.” [source]

The Forrester report includes the following figure in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Web Analytics Spending Plans For 2007

– Figure 2: Planned Increases In Web Analytics Spending, 2007 Versus 2005

– Figure 3: Changes In Licensed Software Spending From 2005 To 2007’.

‘Web Analytics Spending Trends 2007’ report price: $249.00

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

Post Related Link

Forrester Research Report: Web Analytics Spending Trends 2007

 

 

 

 

 

Sharing is caring