Social Gamers, Leisure Gamers, and Dormant Gamers represent 53% of the Internet gamer population and 56% of the retail revenue, according to Parks Associates.


Social Gamers, Leisure Gamers, and Dormant Gamers represent 53% of the Internet gamer population and 56% of the retail revenue, according to Parks Associates.

Parks Associates has identified the following six major online gaming segments:

– “˜Power gamers represent 11% of the gamer market

– Social gamers play online games to interact with friends

– Leisure gamers spend 58 hours per month in playing online games

– Dormant gamers spend little time playing online games

– Incidental gamers play games out of boredom. They spend 20 hours a month playing online games

– Occasional gamers play puzzle, word, and board games almost exclusively’.

Yuanzhe Cai, Director of Broadband and Gaming, Parks Associates, said: “It may be difficult to quantify motivation and attitude, but that is what determines how a gamer spends time and money on gaming activities and services,

Leaving out gaming expenditures frees marketers from current business models and allows them to explore new ways to reach highly motivated gamers that aren’t spending much on gaming”. [source]

About Parks Associates

Parks Associates is a market research and consulting firm focused on all product and service segments that are “˜digital’ or provide connectivity within the home.

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