Kayak.com, a travel search engine, has announced updates to the Kayak Network, a paid search solution.


Kayak.com, a travel search engine, has announced updates to the Kayak Network, a paid search solution.

Kayak Network’s key updates include:

– ‘Kayak Network provides advertisers with the data of consumer clicks on their ads

– The data includes

— consumer’s specified dates of travel

— origination city

— destination city

— travel preferences

– Advertisers can use this information to create more relevant search results for their own websites

– Kayak Network enables Hotels to manage their property description, images, and amenities for no charge via the Kayak Network extranet

– Kayak Network enables Advertisers to target sponsored links to Kayak’s rental car search results pages’.

Keith Melnick, EVP of Corporate Development, Kayak.com, said: “Our goal is to provide advertisers with the highest possible ROI. The Kayak Network delivers consumer leads that convert up to six times higher than generic paid search,

These new enhancements will further increase the attractiveness and quality of these referrals”. [source]

About Kayak.com

Kayak.com is a travel search engine. Kayak.com scours more than 100 travel sites providing prices and itineraries for hundreds of airlines, more than 135,000 hotels and all leading rental car companies.

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Kayak.com Press Release

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