John Jantsch’s latest ‘Duct Tape Marketing’ Blog post is titled “The Business You Are Really In”.


John Jantsch’s latest ‘Duct Tape Marketing’ Blog post is titled “The Business You Are Really In”.

Jantsch says, “No matter what business you think you are in, no matter what product or service you provide, you are probably in the commodity business – forced to compete on price and little else. That’s because the perception is that all businesses are essentially the same, and it’s true – unless you do something to prove it wrong”. [source]

Link

Go to Duct Tape Marketing Blog to read the complete post.