VerticalResponse has appointed Damian McKenna as Vice President, Sales & Marketing.


VerticalResponse has appointed Damian McKenna as Vice President, Sales & Marketing.

Mr. McKenna has experience in building sales, product, research and strategic marketing programs. He has worked with DoubleClick and Exponential.

Before joining VerticalResponse, McKenna served as director of research at Tribal Fusion, a technology and media services company.

Janine Popick, CEO of VerticalResponse, said: “Damian is extremely innovative and accomplished, developing a number of pioneering online marketing tools and leading sales teams at notable companies such as DoubleClick, so we’re very excited to have him onboard”. [source]

Mr. McKenna said: “VerticalResponse has a strong team in place that has built an amazing brand in the industry. This is a great opportunity to work with a winning group and product.

I’m eager to open additional new business channels, while maintaining a commitment to innovation and customer service”. [source]

About VerticalResponse

VerticalResponse is a provider of self-service email marketing and direct mail services to help businesses create, manage and assess their own direct marketing campaigns.

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