DoubleClick Achieves MRC Ad Measurement Accreditation
DoubleClick has completed the Interactive Advertising Bureau certification process and achieved Ad Measurement Accreditation from the Media Ratings Council.
DoubleClick has completed the Interactive Advertising Bureau certification process and achieved Ad Measurement Accreditation from the Media Ratings Council.
The Media Ratings Council Accreditation Details:
– “MRC accreditation has certified that DoubleClick’s DART ad-serving platform adheres to industry standards for counting digital ad impressions
– It ensures that the operational and security practices supporting DART counting and reporting adhere to MRC standards.” [source]
The MRC accreditation ensures that DoubleClick’s clients have an accurate understanding of the digital ad impressions that their online campaigns generate, according to DoubleClick.
George Ivie, Executive Director of the Media Rating Council, said: “I applaud the fact that DoubleClick, a leader in digital advertising, has taken a proactive role in promoting the standardization of digital advertising measurement,
Digital advertising is a medium that continues to evolve, and DoubleClick’s successful adoption of the Standards and Accreditation is a good step in moving the industry forward”. [source]
About DoubleClick
DoubleClick is a provider of digital advertising technology and services. DoubleClick provides technology and services that enable marketers, agencies and web publishers to work together and profit from their digital marketing investments.
About The Media Rating Council
The MRC is a non-profit industry association. MRC comprises of advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective.
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