Bazaarvoice Launches ‘SyndicateVoice’
Bazaarvoice has launched “˜SyndicateVoice’, a new service to distribute customer ratings and review across the web.
Bazaarvoice has launched “˜SyndicateVoice’, a new service to distribute customer ratings and review across the web.
SyndicateVoice service feeds customer ratings and reviews to the consumer portals and shopping comparison sites.
Retailers can place SyndicateVoice on their sites to extend the value of customer ratings and reviews. MSN, Pricerunner.com, and Smarter.com are using the SyndicateVoice network, according to Bazaarvoice.
Key features of SyndicateVoice include:
– “˜Forward Syndication: It aggregates the reviews from retailers into XML that contains relevant ratings and a review excerpt.
– Reverse Syndication: Provides product ratings and reviews from the SyndicateVoice Network via integrated XML.
– Opt-in Participation: Bazaarvoice clients own 100% of all ratings and review content generated from their customers’.
Brett Hurt, Founder and CEO of Bazaarvoice, said: “Our clients can now leverage the voice of their customers to extend their brand and acquire new customers on search engines and shopping comparison sites.
Companies who silo reviews to their product pages or a single portal outlet are missing a tremendous opportunity to build their business”. [source]
About Bazaarvoice
Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to harness word of mouth marketing, and bring it closer to a company’s brand and customer experience.
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