Don Nicholas is having ‘The Third Annual Mequoda Summit and Internet Marketing Conference’, “Maquoda Summit 2006” at Boston on September 14-15. The event focuses on Internet marketing strategy for traditional publishing companies and new media publishers, according to Nicholas.


Don Nicholas is having ‘The Third Annual Mequoda Summit and Internet Marketing Conference’, “Maquoda Summit 2006” at Boston on September 14 – 15.

The event focuses on Internet marketing strategy for traditional publishing companies and new media publishers, according to Nicholas.

Registration Page

The sign up page says, “What do The Daily Reckoning, The Motley Fool, Cook’s Illustrated, Boardroom, Briefings, Consumer Reports, Harvard Business School, and Forbes have in common?

They’re all major publishers… all very successful at marketing their products online… and, now you can discover their profit-making Internet marketing secrets at the Mequoda Group’s annual summit this year.”

Features and Benefits

Nicholas says, “Okay. Here’s a preview of just some of the amazingly effective online marketing techniques you will learn when you attend this year’s Mequoda Summit:

– How to Transform Your Book, Magazine, Newsletter, or Website into a Multi-Million Dollar Integrated Media Empire

– How to Start and Run an Internet Marketing System for Selling Information Products

– How to Hire, Organize, Integrate, and Retain New Media Professionals

– 14 Guidelines for Designing User-Friendly Media Websites

– How to Design, Build, and Manage Special-Interest Membership Websites

– How to Create Best-Selling Special-Interest Information Products

– How to Create, Market and Run Executive-Level Conferences

– Creating, Negotiating, and Managing Partnership Marketing Programs

– Landing Page-Driven Internet Marketing

– 7 Things You Should be Testing Now to Maximize Landing Page and Email Sales Letter Conversion Rates

– How to Start and Run an Effective Search Engine Optimization Program

– Tips, Tricks, and Traps for Designing User-Friendly Media Websites

– Modeling and Budgeting using the Mequoda Internet Publishing Model

– Managing Email Subscriber Customer Lifetime Value

– Using Retail Distribution as a Negative-Cost Lead-Generation Source

– How to Make Your Web Pages Load Faster

– Using PR to Generate Targeted Website Traffic

– Using WebTrends to Make Marketing Decisions

– Tips, Tricks and Traps for iProduction Users

– Pros and Cons of Making Google Your Advertising Sales Rep Firm

– How to Create, Market, and Produce Webinars and Audio Conferences

– Transforming What You Know Into High-Value Books, Special Reports and Events”

What is Maquoda Summit 2006 about?

Nicholas says, “Our workshop leaders and panelists will help you:

– Come up with ideas for new ways to package your products and services and sell them online.

– Develop a powerful USP (Unique Selling Proposition) for your product.

– Gain greater penetration into your target markets.

– Locate cost-effective vehicles for reaching buyers online.

– Price your information products and test different offers to maximize sales and profits.

– Write winning email marketing promotions that get through spam filters.

– Generate massive traffic to your site — and capture each visitor’s email address.

– Increase your site’s rankings with the major search engines.

– Build Website traffic through Google and other pay-per-click advertising.

– Profitably convert more of your visitors to paying customers.

– Up-sell and cross-sell online customers for maximum profits.

– Publish your own profitable e-zine.

– Build huge, responsive email lists that generate huge cash flow month after month.

– Generate multiple streams of income from a single book or information product.

– Create relationships and gain the trust of your prospects so that they will order from you over and over again.

– Get the biggest publishers in your market to actively promote your products to their lists at no up-front cost to you.

– Precisely measure unique visits, click-through rates, conversions, orders, dollars per name, and other key metrics.

Summit Details

Venue: Waltham Woods Conference Center, Boston

Day/Date: Thursday, September 14 – Friday, September 15

Price and Limitation

Early Bird Special fee for the Maquoda Summit 2006 is: $997 ($200 savings off the regular price)

The Early Bird Special is up to August 30, according to Nicholas.

Bonus and Limitation

Bonus for The Early Bird is : Internet Strategy for Publishers and Authors: Second Edition.

This is a 266-page manual from the Mequoda Library, according to Nicholas.

Guarantee

Nicholas offers a 100% money back guarantee.

Post Related Link

Maquoda Summit 2006 Registration Page