Chinese Online Ad Market Reaches RMB 1.12 Billion in Q2 2006
The Chinese online advertising market reached RMB 1.12 billion in the second quarter of 2006, according to Analysys International.
The Chinese online advertising market reached RMB 1.12 billion in the second quarter of 2006, according to Analysys International.
The following is the data provided by Analysys International:
– China’s total online advertising market increased by 14.36% quarter over quarter
– In Q2 2006, keyword advertising market size reached RMB 376 million (33.63% of the total online advertising market)
– Banner advertising reached RMB 661 million (59.11% of the total online advertising market)
– Other advertising market reached RMB 81 million (7.27% of the total online advertising market)
– In the first half of 2006,China’s online advertising market size reached RMB 2.095 billion
– Sarch engine advertising market reached RMB 679 million
– Baidu.com’s keyword advertising revenue reached RMB 189 million.
About Analysys International
Analysys International is an Internet based provider of business information about Technology, Media and Telecom industry in China.
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