Flint McGlaughlin is having a ‘Marketing Experiment’ teleconference on Wednesday, August 23 at 4.00 pm EST.


Flint McGlaughlin is having a ‘Marketing Experiment’ teleconference.

Teleseminar Focus

Glaughin says, “Many online services offer a free trial as their primary incentive to attract new subscribers.

Generally, a trial offer works well.

However, this led us to ask the question, “If trial offers work well, does their success make us complacent about the effectiveness of the offer pages or pathways we are using right now?”

To put it another way, without changing the offer itself, is it possible to significantly lift the performance of these pages simply by making design and copy improvements?

In this brief we will be looking at tests we conducted for two separate research partners.

Survey

>> NOW TEST YOUR OWN SKILLS…

::: Do think you could tell whether the page we optimized for one of these partners outperformed the original version?

::: Do you think you could estimate the difference in conversion between the two versions?

::: And do you think you could identify the factors that led to that higher conversion rate?

You can put your skills to the test right now. We have created a survey page which shows you both versions of the page, and then asks you to identify which did better than the other, by how much, and why.

Take the survey now and we will share the results during the clinic on Wednesday”.

[email with the subject: MEC: Optimizing Trial Offers]

Teleseminar Details

Key Persons: Flint McGlaughlin and Marketing Experiment Team

Day/Date: Wednesday, August 23

Time: 4.00 pm EST – Time Zone Converter

Register for call details.

Post Related Link

Go to Marketing Experiments to register for the teleseminar.