William Blair & Company has released ‘Interactive Marketing Survey’ based on a survey of 120 Chicago Interactive Marketing Association members.


William Blair & Company has released ‘Interactive Marketing Survey’ based on a survey of 120 Chicago Interactive Marketing Association members.

The following is the data provided in the report:

– All respondents said that they expect online marketing budgets to increase by 20% in 2006

– 64% said that identify click fraud is not a big threat for search engine marketing

– 36% said that click fraud is a threat for search engine marketing

– 45% selected Rich media and other forms of online advertising as fastest growing

– 69% said that Google is at the top in all Search engines

– 22% said that Yahoo! is at the top among all search engines.

William Blair & Company

William Blair & Company is a Chicago-based investment firm offering investment banking, asset management, equity research, institutional and private brokerage, and private capital to individual, institutional, and issuing clients.

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Interactive Marketing Survey

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