Web Analytics Association has announced ‘Web Analytics: Optimizing Site Traffic and Interactions’ on September 22-23, 2006.


Web Analytics Association has announced ‘Web Analytics: Optimizing Site Traffic and Interactions’ on September 22-23, 2006.

Web Analytics: Optimizing Site Traffic and Interactions details

Key Topics

The following is the list of key topics covered:

– ‘Definition of Web analytics and Web traffic measures

– Analyzing to optimize visitor acquisition, conversion and retention

– How to use Web analytics to improve usability

– Introduction to advanced Web analytics

– How to select and deploy a Web Analytics Tool

– Additional Web analytics resources

– Current and future issues in Web analytics’.

Learnings from the conference

– ‘Understand the key technologies behind Web traffic measurement tools

– Analyze Web visitor traffic

– Diagnose problems in visitor acquisition, conversion and retention

– Improve usability and search engine marketing effectiveness’.

Speaker: June Li, Founder and Managing Director of ClickInsight

Day/Date: Friday 22 September 2006 – Saturday 23 September 2006

Time: 9:00 am to 4:00 pm

Place: Professional Learning Centre, Faculty of Information Studies, University of Toronto

140 St. George Street, Toronto Ontario M5S 3G6 Canada.

Fee: $378

About Web Analytics Association

Web Analytics Association provides measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.

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Web Analytics: Optimizing Site Traffic and Interactions