Yahoo and go2 Directory Systems have reached an advertising agreement. Yahoo sponsored search listings are going to be provided in the go2 mobile search results.


Yahoo and go2 Directory Systems have reached an advertising agreement.

Yahoo! Search Listings in go2 Mobile Search Results

Yahoo sponsored search listings are going to be provided in the go2 mobile search results.

Yahoo has been involved in mobile sponsored search listings in Japan and the United Kingdom.

Yahoo and go2 said this is the first U.S. partnership to bring Yahoo search results to mobile devices.

Yahoo says, “Introducing Yahoo! Go – a new suite of products and services for your PC, mobile phone and even your TV.

Yahoo! Go allows you to access the information and content that is important to you on whatever device you choose.

So wherever you go, your photos, your music, your email, – your life – is right there with you. Ready to go”.

go2® Directory Systems Directory Systems owns and operates go2®, the leading mobile Yellow Page directory service in the United States, with prominent placement on the wireless web menus of several major wireless carriers, including Cingular, Nextel, Sprint, Verizon, and Boost. go2® helps users find, learn about, and visit local merchants when they are deciding where to go and are ready to buy.