Avenue A | Razorfish has acquired NEUE DIGITALE, a provider of digital services for integrated, interactive marketing.


Avenue A | Razorfish has acquired NEUE DIGITALE, a provider of digital services for integrated, interactive marketing.

NEUE DIGITALE is based at Germany.

The acquisition price will be finalized by an earnout arrangement based on profit contributions from NEUE DIGITALE over the next three years and NEUE DIGITALE’s net asset value on August 3, 2006, according to Avenue A | Razorfish.

NEUE DIGITALE will work with its existing team and will operate as a subsidiary of Avenue A | Razorfish.

Andreas Gahlert, Founder and Managing Director of NEUE DIGITALE, said: “Our solutions offer clients measurable success through the synthesis of creativity and effectiveness. Aligning with Avenue A | Razorfish, collectively we’ll apply unsurpassed knowledge of digital channels to help clients achieve success”. [source]

Avenue A | Razorfish is an interactive marketing and technology services firm operated by aQuantive. The company provides search marketing services and email marketing / eCRM services.

NEUE DIGITALE provides digital services for integrated and interactive marketing.

Links

To read the complete press release, click here.

To visit Avenue A | Razorfish website, click here.

To visit NEUE DIGITALE website, click here.