From December 2005 to February 2006, 7.5 Million UK People searched on websites for planning their travels, according to a report by comScore, Yahoo! Search Marketing and Media Contacts.


From December 2005 to February 2006, 7.5 Million UK People searched on websites for planning their travels, according to a report by comScore, Yahoo! Search Marketing and Media Contacts.

Key findings of the report include:

– 9.8 Million travel purchases were generated during the three months period

– 85% of consumers completed a travel purchase

– 10% purchases were made during the initial search session

– 45% of purchases were made 1 – 4 weeks after the initial search session

– 45% of purchases were made 5 – 8 weeks after the initial search session

– 32% clicked on sponsored ads

– 25% made the purchases on the site listed among the first few search results.

Nick Jones, Category Development Director at Yahoo! Search Marketing, said: “Marketers need to consider the strategic aspects of Web search as a method of discovery for new brands and services, and a key means of gathering information among travel planning consumers”. [source]

LINKS:

To read the complete report, click here.

To visit comScore website, click here.

To go to Yahoo! Search, click here.

 

 

 

 

 

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