6% of U.S. web users download Podcasts regularly, according to a report ‘The Economics of Podcasting’ by Nielsen Analytics.


6% of U.S. web users download Podcasts regularly, according to a report ‘The Economics of Podcasting’ by Nielsen Analytics.

Nielsen Analytics survey involved 1700 Internet users.

Key findings of the report include:

– 75% of downloaders were male

– 38% of active podcast downloaders listen to radio less often

– 60% of respondents fast forward past commercials in their podcasts

– The average length of the podcasts being listened to was 44 minutes

– 72% of respondents download an average of one to three podcasts per week.

LINKS:

To read the complete press release, click here.

For more information on the report, click here.

To visit Nielsen Media website, click here.