Marc Quarles’ latest blog post is titled “Questions About PPC Advertising”.


Marc Quarles’ latest blog post is titled “Questions About PPC Advertising”.

Quarles says, “Jill writes: Marc, I’ve followed your suggestions and now have Adwords running for two affiliate products. The click through rates on the ads I have up aren’t great, around 0.50%. Just wanted to know how many impressions or clicks you wait for before altering the ads? Do you have rule of thumb on this? What click through rate do you aim for? And what about clicks? How many clicks that don’t convert before you look for another product?

Hi Jill,

I can’t advise you very well without seeing the market, the product, and the ads you are using.

Keep in mind that the purpose for this exercise is to learn for yourself about good clickthrough rates, when you should alter your ads, and how many clicks to take before ditching a product. This phase is all about learning and education, rather than actively attempting to make a profit. If you do profit, that’s great – but what you learn from doing this excerise is far more valuable in the long run”. [source]

Link

Go to Marc Quarles’ Blog to read the complete post.

 

 

 

 

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