Search and display ads, when used together, result in 22% increase in conversions, according to a study by Atlas Institute.


Search and display ads, when used together, result in 22% increase in conversions, according to a study by Atlas Institute.

The study was based on the behaviors of 1.8 million users in April 2006.

Additional key findings include:

– There was a 44% overlap in users who saw both search and display ads from the same advertiser.

– Users who viewed both display and search ads from the same advertiser converted at four times the rate as display-only users.

– Users who viewed search-only ads converted at three times the rate as display-only users.

Atlas Institute is a provider of advertising technology solutions.

LINKS:

For more information on the report, click here.

For more information on the company, visit Atlas Institute.

 

 

 

 

Sharing is caring