Jantsch’s Blog Post: The Small Business Reverse Testimonial Referral Tactic

John Jantsch’s latest Blog post is titled “The Small Business Reverse Testimonial Referral Tactic”.

John Jantsch’s latest Blog post is titled “The Small Business Reverse Testimonial Referral Tactic”.

Jantsch says, “I’m a big fan of acquiring testimonials from happy clients to sprinkle through your marketing materials. I know this technique gets overdone by the Internet marketing crowd, but when a prospect reads a credible comment from another person, endorsing the promise of you marketing message, it does have an impact. I advocate asking every single client for a testimonial, whether you use them all or not, because I think it forces the client to consider the value you bring or, and this is equally important, allows them to discuss why they don’t feel comfortable providing you with a testimoni.” [source]

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