BusinessOnLine has launched “˜Performance Micro-Sites’, a new service to help marketers increase sales for specific brands.


BusinessOnLine has launched “˜Performance Micro-Sites’, a new service to help marketers increase sales for specific brands.

Performance Micro-Sites will enable marketers to serve the specific needs of targeted online visitors by creating a separate online destination, according to BusinessOnline.

“Performance Micro-Sites use relevant and focused content, simple navigation of single product or brand information, and brand messaging consistent with all offline and online marketing activities.

With minimal implementation resources needed, a Micro-Site can be designed and activated within weeks of inception and is optimized for major search engines (SEO), employs design usability best practices, and is equipped with conversion analytics to effectively measure and monitor success.” [source]

Performance Micro-Sites enable marketers to optimize:

– Search engine exposure

– Site conversions

– Brand equity.

Aaron Kahlow, Managing Partner of BusinessOnLine, said: “Performance Micro-Sites will help businesses improve their overall marketing ROI because it serves a specific segment of visitors that are actively engaging with a product, brand or marketing campaign”. [source]

BusinessOnline is going to host a presentation on “˜Performance Micro-Sites’ during ad:tech Chicago on July 24, 2006 from 12:45 ““ 1:45 PM.

The presentation will be available at “˜http://enterprise.businessol.com/conferences/adtech/chicago06/default.html’.

LINKS:

To read the complete press release, click here.

To visit BusinessOnline website, click here.

 

 

 

 

 

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