Online advertising will reach $16.7 billion in 2006, according to eMarketer.


Online advertising will reach $16.7 billion in 2006, according to eMarketer.

Key findings of eMarketer include:

– Online ad spending will reach $16.7 billion in 2006 with 33.2% year-over-year growth

– In 2006, Google will account for 23% of total ad revenue in US

– Yahoo! will account for 19% of total ad revenue in US

– By 2010, online advertising will reach $29.4 billion

– In 2006, paid search will account for 41.5% of online ad spend

– Google will get 54% market share of $6.4 billion paid search market

– Yahoo! will get 20% market share of $6.4 billion paid search market.

LINKS:

To read the complete press release, click here.

To visit eMarketer website, click here.