DoubleClick has added “˜Spotlight Tag Bidding’ into DART Search, DoubleClick’s paid search optimization and management service.


DoubleClick has added “˜Spotlight Tag Bidding’ into DART Search, DoubleClick’s paid search optimization and management service.

Spotlight Tag Bidding will help marketers to increase efficiency and profitability from paid search marketing, according to DoubleClick.

Spotlight Tag Bidding also helps multi-product vendors to optimize search marketing.

DoubleClick’s DART Search solution enables search marketers to manage keywords, bids and landing page URLs on different search engines.

Dave Fall, Vice President of Search Marketing Product Management at DoubleClick, said: “Spotlight Tag Bidding provides our search marketing clients a much clearer perspective into which of their products are converting to profit based on paid searches.

By indicating which products are performing, clients are able to more accurately ““ and profitably ““ optimize keywords and bids, and manage their overall online marketing campaign”. [source]

LINKS:

To read the complete press release, click here.

For more information on DART Search, click here.

To visit DoubleClick website, click here.

 

 

 

 

 

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