85% of the top food brands used online ads to target children, according to a report by the Kaiser Family Foundation. 73% used advergames targeting children.


85% of the top food brands used online ads to target children, according to a report by the Kaiser Family Foundation.

Additional key findings include:

– 73% use advergames targeting children.

– 64% websites used viral marketing.

– 65% used sweepstakes promotions.

– 25% used memberships.

– 53% used on demand access to TV ads.

– 38% offered incentives for product purchases.

– 51% of such websites included nutritional information like that found on the product label.

– 44% included a type of nutritional claim, ex: good source of vitamins and minerals.

– 97% websites provided exclusive information for parents

– 88% contained legal disclaimers and 87% contained a ‘contact us’ link.

The Kaiser Family Foundation is a non-profit organization providing information and analysis on healthcare issues.

LINKS:

For more information on the report, click here.

For more information on the organization, visit KFF.