24/7 Real Media, a digital marketing company, has launched ‘Decide DNA 6’, a new version of its Search Engine Marketing platform.


24/7 Real Media, a digital marketing company, has launched ‘Decide DNA 6’, a new version of its Search Engine Marketing platform.

Decide DNA 6 will enable marketers to automate, streamline and manage their campaigns. The new platform will also help marketers to generate more revenue from SEM campaigns, according to 24/7 Real Media.

Key features of Decide DNA 6 include:

– Manages complex and comprehensive search marketing campaigns

– Enables marketers to launch campaigns for search engine optimization, bid management, paid placement and paid inclusion from a single platform

– The platform supports millions of keywords deployed across multiple search engines in multiple languages

– Provides campaign analysis, creative development and landing page optimization details

– Provides end-to-end purchase funnel analysis

– Analyzes the SEM campaign to determine the most profitable creative units.

Jim Callahan, Director of Advertiser Solutions for 24/7 Real Media, said: “As search becomes an increasingly important element in the marketing mix, advertisers are asking for much more from their search marketing solution, particularly their campaign management technology”. [source]

LINKS:

To read the complete press release, source.

For more information on 24/7 Real Media’s Decide DNA Platform, click here.

To visit 24/7 Real Media website, click here.

 

 

 

 

 

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