Online Ad Spending Increases 13.8% in Q2 of 2006

Online Ad Spending increased by 13.8% in the second quarter of 2006, according to a study by Deutsche Bank and MediaPost.

Online Ad Spending increased by 13.8% in the second quarter of 2006, according to a study by Deutsche Bank and MediaPost.

For the study 39 media executives were questioned about their clients’ experiences with Internet advertising.

Key findings of the study include:

– 78% of media said that their clients spent more on Internet advertising in second quarter than in the first

– 18% reported no change in spending

– 47% of respondents said the cost-per-thousand impressions for premium inventory were more in the last quarter

– 44% of respondents saw an increase in the cost of purchasing keyword.

LINKS:

For more information on the study, click here.

To visit Deutsche Bank website, click here.

To visit MediaPost website, click here.