Click fraud has reached 14.1% in the second quarter of 2006, according to a report by Click Forensics. This is an increase from 13.7% in the first quarter.


Click fraud has reached 14.1% of search-related ads in the second quarter of 2006, according to a report by Click Forensics. This is an increase from 13.7% in the first quarter.

Additional key findings include:

– Click fraud on terms costing over $2 per click reached 20.2%.

– Average pay-per-click term cost across industries including retail, financial services, health and fitness, technology and entertainment decreased to $4.51 compared to $4.75 in the first quarter.

– Click fraud on Tier 1 search engines including Yahoo and Google reached 12.8%, compared to 12.1% in the first quarter.

– Average click fraud rate on Tier 2 search engines, including Ask, Lycos and MSN was 20.3%, compared to 21.3% in the first quarter.

Click Forensics is a provider of click fraud detection services. Click Forensics’ patent pending system observes the technical, behavioural and market attributes of click fraud.

LINKS:

For more information on the report, click here.

For more information on the company, visit Click Forensics.

 

 

 

 

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