71% Online Consumers Use Search Engines to Find Health-Related Information

71% of online consumers use search engines to find health-related information, according to a research report ‘Health Search: Assessing Consumers’ Demand for Health Vertical Search Engines’ by JupiterResearch.

71% of online consumers use search engines to find health-related information, according to a research report ‘Health Search: Assessing Consumers’ Demand for Health Vertical Search Engines’ by JupiterResearch.

Key findings of the report include:

– Out of 71% searchers, only 16% find the information they are looking for

– 60% of online consumers use general search engines to find health related information

– 42% of online consumers use various Health Search Engines such as WebMD, AOL Health and MSN Health & Fitness.

David Schatsky, President of JupiterKagan, said: “Search engines must work toward striking the right balance between search efficiency, quality of results and proprietary feature sets,

Online consumers are interested in features that improve and facilitate their searches as long as they don’t add an unnecessary layer of complexity.” [source]

LINKS:

To read the complete press release, click here.

To visit JupiterResearch website, click here.