Read Cody Moya’s article titled “Advertiser-Supported Ezines? From Your Site”.


Cody Moya’s article is reprinted here.

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Advertiser-Supported Ezines? From Your Site

A secret that few people know is that the newsstand price on most mainstream magazines ? Reader’s Digest, Mademoiselle, People, Vogue ? is all or nearly all profit for the magazine publishers. All their expenses are covered by advertisers, who pay hefty fees to reach the market of the magazine.

Your little website ezine won’t have the name recognition of any of these magazines, but you can use some of the same strategies.

Keep Your Circulation High

The most important element in advertising is the number of eyeballs you reach. With a high circulation from your ezine, you can make a profit selling a limited amount of advertising space to complementary websites (e.g., seed websites when you’re running a landscaping website).

You will have to maintain accurate counts of the number of subscribers, but once you have an established ezine running regularly to customers, you can start offering advertising space to your affiliates and sites that have traded links with you.

The key to keeping circulation high is to consistently offer content your customers appreciate. If you maintain the same high quality in your articles, your customers may not even notice the addition of advertisements.

How do you do this? With excellent articles. If you have the talent and time, the best articles are those you write yourself; after all, no one knows better than you what your customers are looking for.

But if you can’t write or if you simply don’t have the time for it, you can always purchase private label rights articles at www.YourOwnArticles.com. These are high-quality articles whose rights are sold in bulk ? once you purchase private label rights articles, you can use them in any way you wish, including printing them under your own name in your ezine.

Finding Advertisers

If you have an ezine serving a targeted market of a thousand customers or more, you won’t have any trouble finding advertisers. Potential advertisers are your suppliers, affiliates, webmasters you’ve exchanged links with, and business contacts who maintain websites similar but not competing with your website.

You can also sell space to people who have published a book attractive to customers in your niche market, and when you do this, you can even offer to sell the book on your website as an affiliate.

The one thing you should not do is write articles designed to sell items for your advertisers, no matter how much they offer to pay you. Your ezine is designed to support your site, so of course it’s going to rotate around selling things on your site; however, when you are writing content designed to sell your advertiser’s products, you may be crossing a line your readers don’t like.

It’s better if you have your advertisers contribute their own articles, making it pretty clear that they are also interested in selling their products.

What About Advertising Your Site?

You don’t exist in an ezine vacuum; there are hundreds of thousands of little websites with ezines they send out to customers who are eager to get them. Some of those ezines are going to cross into your niche market. These are the perfect ezines for you to advertise in.

Advertising can take the shape of block advertisements similar to what you see in the newspaper want-ad section, or you can offer to run complete articles in the ezine. If you find someone with a very different subscriber list from you, you might even suggest trading articles ? you write one in his ezine, and allow him to write one for yours.

No matter how you acquire advertising space in the other ezine, the most critical thing is that you ensure your website and contact information is included along with your article.

Other Ideas

Your ezine can be leveraged into other types of advertising as well. Many large companies spend a fortune on press releases, gambling that somewhere, one of the newspapers or periodicals they’ve sent the release to will publish an article about their company, giving them free publicity.

You can do something similar, and you might have a much better chance of placing your article. Instead of sending out press releases to magazines that cover the same niche market you’re serving, find your best informational article and send it to the magazine, asking if they’d like to see some more of your work.

For several years now, magazines have been picking up articles from ezines and running them, and in a niche market you have a better chance of selling an article. Yes, selling. You can not only get free publicity, you can even get paid standard second-rights article rates for your article.

If you do this, read your contract carefully; you may lose the rights to reuse the article, or even to archive it on your site, if you’re not careful about what publication rights you’re selling. If you have any questions, ask the magazine editor to explain it to you.

Later, you can archive copies of your ezine on your website, ensuring that they are easy for spiders to find. Lots of high-quality content with good keyword placement can send your website’s ranking skyrocketing.

Or you can take these same articles, whether you wrote them or purchased them from private-label rights vendors, and turn them into an ebook to distribute for free or sell on your website.

But even if you are selling your rights, having your name and URL in a magazine focusing on your target market may be worth losing one article from your treasury. Consider it carefully.

Here For Your Success

Cody Moya

ABOUT THE AUTHOR:
Cody Moya writes about Article Marketing in his free 50 parts course on Article Marketing. You can sign up for his free Article Marketing Course and get additional information at his website: http://www.articlemarketingcourse.com

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*IMNewswatch would like to thank Cody Moya for granting permission to reprint this article.