eMarketer has release a new research report – Local Online Advertising: Measuring the Potential.


eMarketer has release a new research report – Local Online Advertising: Measuring the Potential.

Key findings of the eMarketer report include:

– $1.3 billion spent on local online advertising in 2006

– The share of local online advertising was 7.9% of the total $16.7 billion in US Internet ad spending for 2006

– Paid search contributes 40% to the total US online ad spending market.

Key questions answered by the report include:

– ‘When will local online advertising become a significant channel for national advertisers?

– Among web advertisers, who will be the biggest players in local online advertising?

– Where does local online advertising fit in the overall advertising picture?

– How can paid search become more effective for SMBs in local markets?

– Can the US newspaper industry use the Internet to regain advertising relevance?’

Local Online Advertising: Measuring the Potential report price: $695.00.

LINKS:

For more information on the eMarketer report, click here.

To buy the report, click here.

To visit eMarketer website, click here.