Moya’s Featured Article: Some Common Questions About Selling Audio Books
Read Cody Moya’s article titled “Some Common Questions About Selling Audio Books”.
Cody Moya’s article is reprinted here.
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Some Common Questions About Selling Audio Books
Ever since they first appeared on the market more than two decades ago, audio books have been steadily gaining market share, and today there are millions of people around the world who enjoy audio books of all kinds, from educational audio books to the latest fiction and nonfiction bestsellers.
There are a number of reasons for the steady popularity of audio books, including the fact that we spend so much time in the car these days, the fact that so many of us are pressed for time and trying to multitask and of course the fact that audio books can be so incredibly entertaining.
For those on the selling side of the audio book business, audio books can also be quite profitable, and in fact it can cost far less to produce and market an audio book than its printed counterpart. The fact that many audio books these days are purchased and delivered via downloads and other electronic formats, has brought the cost down still further, and allowed many sellers of audio books to sell their products for excellent prices while still making an excellent profit.
When most people think about audio books, they may first think of the latest bestsellers, and in fact bestsellers in both the fiction and nonfiction categories do make up a large part of the audio book marketplace. These best selling novels are often turned into even more entertaining audio books, often using the services of the best actors to bring the action and the characters to life.
These bestsellers are by no means the only part of the audio book market, however, and indeed the world of audio books is as wide and as varied as the world of printed hardcover and paperback books. There are audio books to teach children and adults how to speak a different language, how to increase their vocabulary or even how to sell and market more effectively.
For sellers of audio books, this wide diversification provides a great many opportunities for targeted marketing, and indeed niche marketing is one of the most powerful concepts in the world of producing and marketing audio books. There are many specialty and niche markets in the world of audio books, and the smart entrepreneur can take advantage of this niche marketplace to produce highly sought after and highly profitable audio books for their customers.
Many people wonder if the enormous popularity of books in audio format will mean the extinction of old fashioned paper books, but that does not appear to be the case. After all, audio books in some format have already been around for more than two decades, and sales of paperbacks and hardback books alike do not seem to have suffered as a result.
The beauty of creating, marketing and selling audio books, however, is that the world of audio books has continued to grow and improve, and the market has continued to fragment as it has matured. Today there are audio book publishers who specialize in virtually every niche of the market, from business related audio books on such subjects as how to increase sales, how to increase vocabulary skills and how to motivate employees and other in business. These business centered audio books continue to be a mainstay of the market, and there is a great deal of profit to be made in the world of business audio books.
Of course it is quite difficult and expensive to create audio books from scratch, and the costs of doing so are prohibitive for all but the biggest publishers of audio books. For those considering selling audio books for a profit, the better strategy is to buy ready to sell audio books, and there is quite a bit of profit to be gained from such a strategy.
Educational audio books are another lucrative segment of the audio book market. This market for educational audio books further breaks down into audio books geared for adults and those designed to help children learn. In the adult world of audio books, there are vocabulary builders, language learning audio books and a number of others to help adults learn and grow in their lives and in their careers.
ABOUT THE AUTHOR:
Cody Moya writes about “How To Profit From Audio Books” in his Free Courses on Internet Marketing. You can sign up for his free Courses and get additional information at his website: http://FreeInternetMarketingCourses.com
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*Imnewswatch would like to thank Cody Moya for granting permission to reprint this article.
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