Jantsch’s Blog post: Journalists Don’t Like to be Sold To But They Do Like to Buy

John Jantsch’s latest blog post is titled “Journalists Don’t Like to be Sold To But They Do Like to Buy”.

John Jantsch’s latest blog post is titled “Journalists Don’t Like to be Sold To But They Do Like to Buy”.

Jantsch says, “Does the title of this post sound a bit familiar? Journalists, like prospects for your products and services, should be viewed as someone you are trying to convert to your ideas. A prospective journalist should be targeted, educated and given the opportunity to raise their hand and ask you for more information – let them buy your ideas, but never try to sell them”. [source]

Go to Duct Tape Marketing to read the complete post.