Email marketers are yet to adopt accepted best practices, according to a report by EmailLabs. According to the report, marketers only adopt best practices required by the CAN-SPAM Act.


Email marketers are yet to adopt accepted best practices, according to a report by EmailLabs. According to the report, marketers only adopt best practices required by the CAN-SPAM Act.

Additional key findings include:

– An active unsubscribe link was the only best practice that is universally adopted.

– Travel companies had the highest adoption rates of the 18 best practices that are considered in the audit.

– Financial marketers had the lowest adoption rates.

According to the report, the most widely ignored best practices include:

– Including a subscription or administration center

– Providing a site-search function in the email

– Including a forward-to-a-friend link

The audit was conducted by EmailLabs on marketing segments including:

– Travel

– Publishing

– Business

– Retail

– Consumer

– Financial Services

EmailLabs is a provider of email marketing technology solutions for agencies and publishers.

LINKS:

For more information on the report, click here.

For more information on the company, visit EmailLabs.