e-Dialog has launched ‘Precision TransACTION Messaging’, an integrated eMail messaging solution. The solution will help marketers to increase their revenue, according to e-Dialog.


e-Dialog has launched ‘Precision TransACTION Messaging’, an integrated eMail messaging solution. The solution will help marketers to increase their revenue, according to e-Dialog.

Precision TransACTION Messaging will also enable companies to integrate transactional messages with their customer contact strategies, according to e-Dialog.

Key features of Precision TransACTION Messaging include:

– Enables companies to bring transactional and marketing e-mails under the same messaging infrastructure

– Provides delivery improvements

– Provides tracking and measurement benefits

– Makes HTML branding and customized promotional opportunities possible.

Chris Revie, eMail marketing analyst for Footlocker.com/Eastbay, said: “Before we moved our transactional messages to e-Dialog’s platform they were text-only, without any opportunity for images or links back to other offers. Furthermore, we had no way of telling if they were getting through to the customer”. [source]

LINKS:

To read the complete press release, click here.

To visit e-Dialog website, click here.

 

 

 

 

 

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