5.9 Million UK People visited sports and gambling websites during the FIFA World Cup, according to a report by Nielsen//NetRatings.


5.9 Million UK People visited sports and gambling websites during the FIFA World Cup, according to a report by Nielsen//NetRatings.

Key findings of Nielsen//NetRatings include:

– BBC Sport website received 58% of the total audience. 3.4 million people visited BBC Sports website

– 18% of the total audience visited FIFA World Cup website

– The audience viewed 420 million sports and gambling web-pages in total

– Average visitor viewed 71 pages

– 66% of the audience were male

– 40% of the audience were at least 45 years old.

LINKS:

To read the complete report, click here.

The report is in PDF format. You will need Adobe Acrobat to read this report. To download a free acrobat reader click here.

To visit NetRatings website, click here.

 

 

 

 

 

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