Terra.com has selected Revenue Science to provide behavioral targeting services across its network.


Revenue Science’s technology will help Terra.com advertisers reach their target audiences effectively and efficiently, according to Revenue Science.

According to Revenue Science:

“- Majority of marketers are increasingly using behavioral targeting as a way to accurately target distinct consumer groups

– Fifty-two percent of U.S. marketers are already using behavioral targeting

– 17 percent are pilot testing it

– 31 percent expect to begin behavioral targeting by year end.” [source]

Behavioral targeting will help the advertisers to reach various audience segments on Terra.com such as:

– Automotive enthusiasts

– Men

– Women and youth

– Health and Personal Finance sections of the site.

Fernando Rodriguez, CEO of Terra, said: “We selected Revenue Science because of its ability to deliver its sophisticated technology and services to our US Hispanic business as well as throughout our extensive network of 19 country sites in Latin America, the Caribbean and Spain”. [source]

LINKS:

To read the complete press release, click here.

To visit Revenue Science website, click here.

To visit Terra.com, click here.

 

 

 

 

 

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