Portals are poised to grow in the local advertising market, according to a report by JupiterResearch.


Portals are poised to grow in the local advertising market, according to a report by JupiterResearch.

Key findings of JupiterResearch include:

– Portals have begun to provide classified, directory and yellow pages advertising into their local services in new ways

– One-third to one-half of online local yellow pages searches are immediately preceded by a visit to a portal

– Two-thirds of local advertisers today only counting ad clicks or nothing at all

– One-third of local advertisers are counting leads or calls generated by their online advertising.

Barry Parr, Analyst at JupiterResearch, said: “Portals are experimenting furiously in local media, driven by competition with each other,

By mixing local classifieds, maps, news, reviews of local merchants, and yellow pages listings on one locally-oriented page, portals are moving in the direction of erasing the artificial distinctions between local advertising media that are embedded in a century or more of print media practices”. [source]

LINKS:

To read the complete press release, click here.

To visit JupiterResearch, click here.

 

 

 

 

 

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