Click fraud has become a problem worth $1.3 billion, according to a report by Outsell. According to the report, this problem reduces an advertiser’s spending on pay-per-click.


Click fraud has become a problem worth $1.3 billion, according to a report by Outsell. According to the report, this problem reduces an advertiser’s spending on pay-per-click.

Additional key findings include:

– 27% advertisers have reduced or stopped their pay-per-click advertising.

– 16% have stopped pay-per-click advertising among the 27%.

– 10% plan to stop pay-per-click advertising.

– According to advertisers, 14.6% of the clicks billed to them are fraudulent.

– $500 million is no longer spent on pay-per-clicks.

– Advertisers have decreased spending by 33%.

Outsell Inc is a provider of market analysis for the information industry. Outsell is a research and advisory company.

LINKS:

For more information on the report, click here.

For more information on the company, visit Outsell Inc.

 

 

 

 

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